101: Rise of the Juul

Co-produced by Yunyun Wang, Michael Sun and Evan Kravitz

Ever wonder how an e-cigarette company founded on a mission to provide a “healthy alternative” for heavy smokers found their primary audience in a young demographic of former non-smokers? In this first episode of Cornell University’s brand new student-driven podcast, we take a deep dive into the origin story of a Silicon-Valley start-up turned multi-billion tech company.